Web Design & AI Automation for Singapore SMEs.
HSL Corporate Services designs and builds fast, professional websites for growing businesses — then wires in AI automation so enquiries, bookings, and follow-ups run themselves, even after hours.
Everything an SME needs to look established online — and run leaner behind the scenes.
One partner for web design, e-commerce development, AI automation, social media marketing, CRM systems, and website maintenance for small businesses in Singapore — with one point of contact throughout.
Website design & development
Custom corporate websites and landing pages built for speed, mobile, and conversion — structured for Google search and AI search results from day one.
From concept to liveAI automation & chatbots
Website and WhatsApp chat assistants trained on your services and pricing, plus workflow automation for lead routing, bookings, reminders, and document generation.
Works while you sleep1-to-1 AI training & personal coaching
Private, hands-on coaching in practical AI for workplace productivity — ChatGPT, Claude, Microsoft Copilot, and prompt engineering applied to your real workflows: quotes, emails, reports, and admin. In-person or virtual, built on your actual daily tasks.
Real work, not theoryE-commerce development
Online stores with clean checkout, local payment options like PayNow, inventory sync, and automated order and abandoned-cart follow-ups.
Built to sellSEO & local search
Technical SEO, Core Web Vitals tuning, Google Business Profile setup, and content structured to be cited by Google AI Overviews and ChatGPT-style search.
Found where buyers lookSocial media marketing
Content calendars, branded creatives, and managed posting across Facebook, Instagram, LinkedIn, and TikTok — with AI-assisted content that stays on-brand and on-schedule.
Always-on presenceCustomised CRM portal
A CRM portal built around how your business actually works — leads, clients, quotes, and follow-ups in one dashboard, connected to your website and WhatsApp automation.
Your data, one placeCare & maintenance
Updates, backups, security monitoring, PDPA-compliant data handling, and small changes on a simple monthly plan — no ticket queues.
Same-week turnaroundYour business answers instantly. Your team does the real work.
We connect AI to the tools you already use — WhatsApp, email, your calendar, CRM, and store — so routine admin happens without anyone lifting a finger.
- Website & WhatsApp chat assistants trained on your services, pricing, and FAQs
- Lead capture that qualifies, scores, and routes enquiries into your CRM automatically
- Booking confirmations, reminders, and follow-up sequences that never miss
- Quotes, invoices, and documents generated from a single form fill
From first call to launch in four steps.
A fixed sequence with fixed check-ins — you always know where the project stands and what it costs.
Discover
A working session on your goals, customers, and what "done" looks like. You leave with a written scope and a fixed quote.
Week 1Design
Wireframes first, then full visual design. Two revision rounds included — nothing gets built until you approve.
Weeks 1–2Build & automate
Development, content load-in, SEO structure, and automation wiring — with a staging link so you watch progress live.
Weeks 3–5Launch & tune
Go-live, analytics and Google Business Profile setup, and a 30-day tuning window where we fix anything underperforming.
Week 6Sewing Classes Singapore
A conversion-first website for a Tampines-based sewing school — built to turn searches like “sewing classes Singapore” into booked lessons. Every class links straight to a pre-filled WhatsApp enquiry, with SEO structured around dressmaking, tailoring and alteration, plus a section pairing personal coaching with hands-on AI training.
Questions SME owners ask us first
How much does a professional SME website cost?
A custom, professionally built SME website typically ranges from S$2,500 to S$8,000 as a one-time project fee, depending on pages, e-commerce needs, and integrations. You get a fixed written quote after a free consultation — no hourly billing, no surprises.
How long does it take to build a business website?
Most SME websites launch in 4 to 6 weeks: discovery and scope in week 1, design in weeks 1–2, development and automation in weeks 3–5, and launch plus tuning in week 6.
What can AI automation actually do for a small business?
It answers customer enquiries 24/7 through website and WhatsApp chatbots, qualifies and routes leads into your CRM, sends booking reminders and follow-ups automatically, and generates quotes and documents from form submissions. Clients typically save 15+ hours of admin per week.
Will my website be PDPA-compliant?
Yes. Every site we deliver handles contact form data, cookies, and consent in line with the Personal Data Protection Act, and we sync your site details with your Google Business Profile so local search listings stay accurate.
What does 1-to-1 AI training cover?
Private coaching tailored to your role — practical AI for business operations and workplace productivity using ChatGPT, Claude, and Microsoft Copilot. We cover prompt engineering, workflow automation, content creation, and administrative efficiency, all practised on your real tasks. Every session ends with working prompts and processes you can reuse the next day, in-person or over Zoom.
Which industries do you build websites for?
We build corporate websites and online stores for professional services, corporate secretarial and accounting firms, clinics and wellness, F&B, education and training providers, contractors, and retail — any SME that needs to look established online and capture enquiries around the clock.
Can you redesign my existing website without losing my Google ranking?
Yes. We migrate your content with proper URL redirects, preserve your existing SEO signals, and improve page speed and structure during the rebuild — so a redesign lifts your search visibility rather than resetting it.
Do you handle updates after launch?
Yes — our Care & Maintenance plan covers updates, backups, security monitoring, and small content changes on a simple monthly fee, with same-week turnaround.
Do you offer a referral or partner commission programme?
Yes. We pay marketers, consultants, agencies and freelancers a commission on every referral, once the client's first invoice clears. Introduce us to your client on WhatsApp — a group chat with the three of us is all it takes — and we handle the scoping, quoting and build from there. See the referral programme →
They rebuilt our website in two weeks, then set up WhatsApp automation for our bookings. We stopped losing enquiries on weekends — and the follow-ups happen without anyone chasing.
Ready to look established online — and run leaner behind the scenes?
Book a free 30-minute consultation. You'll leave with a clear scope, a realistic timeline, and a fixed quote — whether you build with us or not.
Chat with us on WhatsApp →Fresh reads from our partner
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Read article →Refer a business. Earn on every project.
If you're a marketer, consultant, agency owner or freelancer with clients who need a proper website, AI automation or a CRM built — introduce us on WhatsApp. We build, you get paid. No lock-in, no quotas, no exclusivity clause.
Introduce us on WhatsApp
Start a WhatsApp group with your client and us, and make the introduction. A warm intro from you is all it takes — we take the conversation from there.
We scope and deliver
We handle discovery, the fixed written quote, and the build. Stay in the loop as much or as little as you like — some partners hand off entirely, others co-present.
You get paid
A commission on project value for every referral, once the client's first invoice clears.
- Commission on every referral, once the client's first invoice clears.
- Hand off entirely or stay involved — however you prefer to work.
- Your client gets the same standard of work we put into every HSL project.
- Your reputation is on the line too. We treat it that way.
A two-minute conversation is all it takes to get set up.
Join the referral programme → Refer a client nowTell us what you're building.
Message us directly on WhatsApp for the fastest reply, or send the form — your enquiry opens straight in our WhatsApp chat.
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